Published by Crown Business on September 16, 2014
Genres: Business & Economics, Creativity, Entrepreneurship, Small Business
Buy on Amazon.com, Buy on Amazon.co.uk
The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.
Zero To One is a great book that pulls no punches, the basic premise of it is, when creating a startup, to really make a difference:
- Be first
- Be 10 times better than the competition
Obviously it’s up to you what you do, some business models are just about scratching some of the existing market rather than creating a new one and that’s fine, but this definitely echoes a recent project I was late to market for, which definitely wasn’t first and was only objectively 3-4 times better than the competition 😉
It was a fun read and a great way of thinking about things, I definitely recommend this for anyone entrepreneurial!