Published by Entrepreneur Press on 2014-09-25
Genres: Advertising & Promotion, Business & Economics, Computers, E-Commerce, Internet Marketing, Search Engines, Web
Buy on Amazon.com, Buy on Amazon.co.uk
Google processes nearly 6 billion searches every day, making it a powerful advertising medium your business can't afford to ignore. Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't.
This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics.
You'll learn how to: Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics Implement flexible bid strategies that keep you on budget Triple traffic with Google's Display Network Profit using local advertising Corner the second largest search engine with YouTube ads Avoid costly mistakes made by most Google advertisers Chisel your way into tough markets Write killer advertising and website copy that gets clicks Determine what is and isn't working with Google's AdWords.
As a beginner to Google Adwords, who was blowing $100+ a day and making no sales (serious) this book was an eye opener.
In theory Adwords is easy, choose keywords, create advert, throw money at problem, profit, but the reality wasn’t quite like that for me. This book explained exactly why, what I was doing wrong and how to make it right.
I was expecting the Ultimate Guide To Google Adwords to be extremely dry, but instead it was full of fascinating commentary like how to crowd source the best brand name or tagline quickly, by simply by creating Adverts for each one and seeing which gets the most clicks!
As well as describing a sound strategy for creating, and maintaining PPC campaigns, interesting business takeaways such as mentioned above, the book also delves in to the pros and cons of outsourcing your advertising to 3rd parties and what to watch out for.
Whilst I haven’t resumed advertising with Google Adwords yet, I will be doing so in the immediate future and I will be using the techniques this book describes!